THE WHOLESALE JOURNEY
A sofa program built from market brief to repeat order
The process balances user experience with mechanical feasibility, production control, packaging, logistics, and commercial continuity.
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Market and channel brief
We define the target customer, retail channel, room type, function, price direction, quantity, destination, and launch timing.
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Model and assortment direction
Suitable modular, sectional, reclining, adjustable, convertible, compact, or compression-friendly directions are reviewed.
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Function and comfort definition
Seat proportions, support, cushion feel, movement, mechanisms, clearances, and intended use are considered as one experience.
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Upholstery and detail selection
Fabric direction, colors, visible details, legs or bases, configuration, and market-specific options are confirmed.
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Sample and packaging review
The product and relevant packing method are assessed for appearance, function, comfort, handling, protection, and presentation.
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Bulk order and continuity
Approved references guide production, inspection, shipment preparation, and the information retained for repeat purchasing.